September 2018


Believe that many of watch fans remembered the big event – Quartz Crisis in last century. Even although it’s Swiss watchmakers that began to research quartz movements, most of them suffered terribly in the 1970s to 1980s. As a result, Japanese Quartz watches occupied a big place in the watchmaking field in that time, on the other hand, Swiss mechanical watchmaking lost its first place globally. Longines set about researching and manufacturing Quartz watches from 1954. It’s in 1984 that Longines launched the first Conquest V.H.P. quartz wristwatches. “V.H.P.” refers to “Very High Precision”. Exactly, yearly error for +/-10s proved that it was the most accurate timepiece then. Longines Conquest V.H.P. has revived since Baselworld 2017. The new generation enhanced a lot, like yearly error for +/-5s. The high accuracy owed to the temperature compensation quartz movement ETA developed for Longines. To 2018, Longines Conquest V.H.P. GMT Flash Setting gave a surprise.

Longines Conquest V.H.P. GMT Flash Setting was unveiled at Roman landmark, Lanterna di Fuksas on September 9, 2018. Guests of honor from all over the world came there to see the unveiling ceremony on that day. Following Longines Conquest V.H.P. and Conquest V.H.P. Chronograph, Longines Conquest V.H.P. GMT Flash Setting is the new faces of the Collection. Mr. Walter von Kaenel and Mr. Juan Carlos Capelli (Global President and Global Vice President of Longines) attended the ceremony. Longines Conquest V.H.P. GMT Flash Setting is a travel-theme model, whose excellent performance and new features stand out.

Presenting the breakthrough innovations, Longines Conquest V.H.P. GMT Flash Setting provides more convenient user experience for travelling lovers. The model is fitted with the second time zone and Flash Setting. Wearers may set the travel time by adjusting the crown manually or Flash Setting. What’s the “Flash Setting”? Flash Setting is a quick setting. You needn’t pull and dial the crown, and just pair the specified application with your smart phone. Without Wifi or Blue teeth, send the command the Flash collects data from the application to the micro hole at 12 O’clock. Flash Setting is a feature. Wherever you are, you can gasp the home time and the travel time. A slim hand with a red arrow tells the second time zone.

Like the former two generations, Longines Conquest V.H.P. GMT Flash Setting is fitted with the exclusive quality quartz movement ETA developed for Longines. Yearly error for ±5s is an echo of Very High Precision. Gear Position Detection will reset the hands in case of suffering shock or magnetism. The Quartz movement extends up to four years. Displayers for E.O.L. and E.O.E. will send signal when power reserve runs out. The date displays precisely until 2399 without adjustment.

Four wristwatches are available, and they are separately Ref.L3.728.4.76.6 (all steel), Ref.L3.718.2.66.6 (all PVD steel), Ref.L3.728.4.96.9 (steel case with blue rubber band) and Ref.L3.718.4.56.9 (steel case with black rubber band). Which will you choose?

2018 will comes to end. Longines is going to its 187th birthday. Longines has created many classic watches in the long history of watchmaking. At present, the deposit of culture has been the selling point and the theme of Longines Heritage Collection. Looking back to watchmaking tradition and taking inspiration from it, Longines constantly adds new members combining vintage features with modern elements to the collection. Here, the leading role is Longines Heritage Chronograph L2.775.4.23.3, a 180th anniversary watch, whose stunning feature is the red “12”.

The Red “12”
Longines Heritage L2.775.4.23.3 is inspired by Longines Antique Pocket Watches. In that era when pocket watches were popular, the design was classed as two types: the crown located at 12 O’clock, and the crown set at 3 O’clock. To make readability stand out, the “12” hour marker was marked with the striking red. During the transition period from pocket watches to wristwatches, most wristwatches were finished with welded lugs on round cases. As a result, the derived locations of crowns became more, and the red “12” played an important role in the layout of dials. The demands for wristwatches with the red “12” or “XII” on the dial increased. With the development of wristwatches, the design for the crown located at 3 O’clock became the main stream. The red “12” or “XII” went away gradually. Besides the iconic red “12”, Longines Heritage Chronograph L2.775.4.23.3 has some other vintage features.

Vintage Features
First, Longines in squiggles under the red “12” stands out, starting in 1920. Some of watch fans thought it’s better to add a sand clock with wings under the brand name, but the design wasn’t used in the beginning. The only “Longines ” in squiggles echoes to the earlier background better. Second, blued-steel hands and indexes. Blued-steel handed look more attractive on the white lacquer dial, featuring abrasion resistance and rust protection. Last, the most recognizable design is the mono pusher.

Mono Pusher
The world’s first chronograph wristwatch was made in 1915, featuring the mono pusher chronograph. To 1923, the double-pusher chronograph watch was born. The mono pusher manages “Start and Reset”, and for the double pushers, one is the “Start/Pause” pusher, and the other is the “Reset” pusher. Today, tool watches are popular more, so the mono pusher chronograph watch is the best choice. First, press the pusher once, the timing starts. Then, press it again, the second hand will go back to the original position. It means the mono pusher can’t manage “Pause”. Third, the button with three functions will accelerate the inner steel components wear. In a word, mono pusher chronograph is inferior to the dual pusher chronograph. But in today’s society, a wristwatch is like a decoration not a tool or timepiece. The rarer, the more popular.

Longines L788
Longines Heritage L2.775.4.23.3 is equipped with L788 on basis of ETA7750. Watches by Longines come with movements by ETA SA, but ETA produces mainly main-stream movements, so Longines entrusted ETA SA to modify a mono pusher chronograph movement according to ETA 7750 in 2009. From cam to column wheel, from dual pusher chronograph to mono pusher chronograph, L788 became better and better. The blue-coated column wheel is visual through sapphire back.

Longines Watchmaking Tradition has a long history and reflects excellence, and Longines has launched a lot of outstanding chronograph watches since the 19th century. It has been well known for elegance all over the world. Under the influence of Swiss long watchmaking history, Longines shows bold and innovative spirit on watchmaking technology and styles, thus it takes a place in the global watchmaking market. Among the Watchmaking Tradition Collection, the Master Collection embodies the elegant essence of Longines brand fully, popular with global watch fans, especially the Asian region. Longines Master Collection has reflected profound, exquisite watchmaking skills and experience of the brand since it was released formally in 2005. Today, Longines has been a branch of Swatch Group for Middle Class. Most watch fans know more about models with basic functions, but in fact, Longines complicated wristwatches are excellent, like Longines Master Collection Retrograde Moonphase L2.739.4.71.3.

Longines Master Retrograde Moonphase L2.739.4.71.3 features elegant look, four retrograde functions and understated luxury. Some of Swiss top watchmakers have produced complicated wristwatches, but the price is quite expensive. It’s impossible for Middle Class or elites to buy a retrograde moonphase complicated wristwatch by a top watch brand. Reference L2.739.4.71.3 is the most trustworthy of complicated wristwatches with similar functions. It not only meets watch fans’ demands for complicated wristwatches but improves the brand image. Let’s appreciate refined details and good performance.

Exterior Details
That we like a wristwatch starts with its watch case and dial details. Reference L2.739.4.71.3 has a 44mm-diameter watch case polished through mirror-effect process. Against the background, dial details stand out. The white grainy dial is worth being appreciated for long, vintage and delicate. There are 5 functions display on it except hours-minutes, the long rainbow-shaped date window at 3 O’clock, the long rainbow-shaped second time zone aperture at 9 O’clock, the fan-shaped small seconds at 6 O’clock, the fan-shaped day window at 12 O’clock and the eye-shaped day/night display in the day window. A small dial holds six functions, and the balanced, reasonable layout is worth being praised. For fear of bad readability, all scales are black and all hands are blue. The design for sapphire back allows users to appreciate the automatic movement. To carry elegance through to the end, 44mm case is equipped with brown alligator-skin bracelet.

Functions And Performance
From the clear layout on the white dial, we can get to quickly know its functions. Due to rainbow-shaped arc windows and fan-shaped apertures, four blue hands will retrograde to the origin when they arrive the final number. Although retrograde is not a difficult skill, a retrograde wristwatch is quite expensive. In fact, Longines Master L2.739.4.71.3 sells for under 5,000 dollars. Most think in-house movements are better than those by ETA or Sellita, but it’s not absolute. Longines Master Collection Retrograde Moonphase watch is equipped with L707.2 on basis of ETA2892. L707.2 supplies the watch with 48-hour power reserve, not a chronometer by COSC. Its precision and reliability is inferior to the top retrograde wristwatch. 30-meter water resistance just provides daily protection, a little weak. Frankly speaking, Longines Master Collection Retrograde Moonphase L2.739.4.71.3 is not a perfect timepiece, but from the price, it is luxurious.