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On February 24, 2019, the 91st Oscar Academy Awards ceremony was grandly unveiled at the Hollywood Dolby Theatre in Los Angeles, USA, and reviewed and awarded 2018 outstanding film works. The success of the awards ceremony also announced the successful conclusion of the 91st Academy Awards. American director, screenwriter, actor, producer Spike Lee, British actor Nicholas Hoult, American director, producer, screenwriter Barry Jenkins, Greek director Yorgos Lanthimos and British actor Richard E. Grant both wore Jaeger-LeCoultre watches to attend the 2019 Oscar awards ceremony. At the Oscar Awards ceremony, the film “Black Party” (BlacKkKlansman) directed by Spike Lee won the “Best Adapted Screenplay Award”. That night, he wore the Jaeger-LeCoultre Reverso Classic double-time zone small seconds watch at the awards ceremony. It is worth mentioning that the film also won the “Best Adapted Screenplay Award” at the 72nd British Film Academy Awards Ceremony.

Richard E. Grant was nominated for the Best Supporting Actor Award for his wonderful performance in the film “Can You Ever Forgive Me”. He chose to wear the Jaeger-LeCoultre Master Ultra Thin Date calendar watch to appear on the 91st Oscar red carpet. British actor Nicholas Hoult,who has participated in the film “The Favourite” chose to wear the Jaeger-LeCoultre Reverso Classic Duoface watch to attend the 2019 Oscar red carpet. This square watch has always been elegantly designed and designed to display dual time zones with the double-sided design. It is very convenient and has become the symbol of JLC. It is the most suitable choice for the Oscar Awards. The film “If Beale Street Could Talk”, created and directed by Barry Jenkins, was nominated for the “Best Adapted Screenplay Award.” He chose to wear the Jaeger-LeCoultre Master Ultra Thin Small Second watch to appear on the red carpet. And the film won the “Best Film Award” and “Best Director Award” at the 34th American Independent Spirit Awards. The film “The Favourite” was shortlisted for the “Best Director Award” and “Best Film Award” at this year’s Oscar awards ceremony. The film director Yorgos Lanthimos chose to wear the Jaeger-LeCoultre Master Ultra Thin Moon-phase watch on the red carpet.

Not only that, but the Jaeger-LeCoultre watch also appeared with the Timothée Chalamet on the Oscar red carpet show last year. After the Golden Globe Award and the British Film Academy Award nomination, Timothée Chalamet was nominated for the best actor in the 2018 Oscar for his outstanding performance in the film “Call Me By Your Name”. He is one of the youngest best actor nominees in Oscar history. At that time, he elegantly appeared on the red carpet in a white dress with the Jaeger-LeCoultre Reverso Tribute double time zone watch, highlighting his noble and charming temperament.

On February 21, 2019, IWC and Bradley Cooper announced a unique charity project. Famous filmmaker and IWC brand ambassador Bradley Cooper will wear the IWC watch of the large-scale pilot watch with the exclusive pattern on the back of the watch, attending the 91st Oscars Academy Awards ceremony. The watch will then be auctioned by Sotheby’s, and IWC will give the entire auction to the Anthony St. Ashley Youth Foundation to continue supporting the charity projects of the Arrimage Association, which is dedicated to teaching visually impaired children how to read pictures through touchBradley Cooper became the IWC brand ambassador in 2018 and launched a global advertising campaign with the brand. Cooper participated in the screenwriter, director, production and starring role in the film “a Star is born.” The film won eight Oscar nominations, including: “Best Actor Award”, “Best Film Award”, “Best Adapted Screenplay Award”, “Best Actress Award”, “Best Supporting Actor Award”, “Best Original Music Award”, “Best Photo Award” and “Best Sound Effect Award” .He was also nominated for an Oscar for his highly acclaimed performances in “The Line of Happiness Behind the Dark Clouds”, “American Scam” and “American Sniper”.

On February 24th, the 91st Oscar Awards ceremony was held at the Hollywood Dolby Theatre. Bradley Cooper wore the IWC Large Pilot Watch (model: IW500923) to attend the ceremony. The watch is equipped with a night blue dial and the case is made of 18K 5N gold. It is equipped with the IWC self-made 51111 calibre. Its spring automatic oscillating weight and the Peleton Pawle Winding System provide a 7-day power reserve. The back of the watch is engraved with a unique pattern, which is derived from a classic line in the famous novel “Little Prince” by Anthony St. Ashley. “It is only with the heart that one can see rightly.”

IWC will donate the proceeds of the auction to the Anthony Saint-Exupéry Youth Foundation to support the Arrimage Association in Nice, France. The association was founded by Dr. Claude Garrandes, a French blind artist and teacher. One of the important items is to teach visually impaired children to read two-dimensional pictures through tactile sensations. In order to achieve this goal, Arrimage pioneered the relief illustration and made the tactile art book “Little Prince”. Thanks to this, blind children also have the opportunity to learn to paint.

“Supporting children and adolescents with disabilities is one of the cornerstones of our corporate social responsibility. I am delighted to have the opportunity to join our brand ambassador Bradley Cooper and the Anthony Saint-Exupéry Youth Foundation to support the Arrimage Association. Christoph Grainger-Herr, CEO d’IWC Schaffhausen said.

On March 4, 2019, this special watch was finally successfully sold at a high price of $60,000. IWC will donate all of the auction proceeds to the Antoine de Saint-Exupéry Youth Foundation to help the Foundation support the Arrimage Association’s charity project.

The reverse marketing of Heineken wants you to drink less, drink slowly, or even never drink.

The marketing method of any product is to evoke the desire for consumption, and thus stimulate the sales volume. However, Heineken, a Dutch brewer, first cooperated with internationally renowned DJs to promote “slow down, jump a little more”, and then sponsor the F1 event, and want fans to drink less.

Although Heineken is a beer brand, it has always spared no effort in promoting rational drinking. In addition to the global subsidiaries, they must use 10% of the marketing budget every year.
In 2014, Heineken found the world’s first DJ “Armin van Buuren” in the world, and jointly promoted the concept of “Dance More Drink Slow” to make the nightlife more exciting, and drink less will not cause a personal or social burden.

The same propaganda technique continues to the later “Hero”. Through the independent view of modern women, the change of “man will drink is the strong” is the established impression. Drinking drunk is a bear, and rational drinking is a “true hero”, even if The same is true in the night world of feasting.

In 2016, Heineken announced that he would enter Formula One(F1). By becoming a global partner, he upgraded the concept of “slow a little slower” to “If you want to drive, do not drink alcohol”. The revered Scottish F1 driver Sir Jackie Stewart, who has used technology for 50 years, expressed his belief in driving without drinking.

The Heineken classic green bottle can be seen everywhere on the F1 track, but it is covered by a red steering wheel to convey the concept of drinking without driving.

By 2017, when the fans walked into the bloody F1 track, Heineken’s trademark and the highly recognizable green beer bottle were everywhere, but the bottle was covered by a large red steering wheel. Looking from far away, it is like the banner of “anti-Heigen”, and the slogan “When You Drive Never Drink” next to it is impressive and fully fulfills the social responsibility of promoting “drinking without driving”.

TAG Heuer Silverstone CAM2110.FC6258 Watch

In addition to a little humor, this setting also fully demonstrates Heineken’s creativity and boldness. After all, what is more, convincing than the person who sells wine to tell you not to drink and drive? For Heineken, this is undoubtedly controversial and challenging marketing, but the cooperation with the world-class event F1 really helps to open brand awareness in more countries. Together with the two sides will work together to promote anti-drunk driving-related activities, and then bring huge business opportunities and topics, but also continue to promote the concept of rational drinking in an innovative way.

Remind you: Prohibition of drunk driving Overdose is harmful to health

With the development of the times, the advancement of technology will always bring surprises to people. The use of advanced technology has also given new definitions while improving people’s living standards. Compared with the practical functions of the previous watches, today’s watches are more of a symbol of identity and lifestyle, and more and more professional tools can replace the functions of watches.

However, as a watch, the most basic function is still popular. This is why so many people are keen to collect antique watches. As a rising star, TAG Heuer can always bring amazing people.

Power breakthrough — swing pinion
In 1860, TAG Heuer, a watchmaking town originating in Switzerland, Saint-Imier, was founded by Edouard Heuer. He patented the oscillating pinion in 1887, and the invention of oscillating pinion marks the era of smooth transitional power when the timer is restarted. this is still used in TAG Heuer and other watchmaking brands. It can be seen that TAG Heuer’s contribution to the first chronograph cannot be ignored.

Stainless steel black dial chronograph(1941)

Cooperation and win-win–Caliber 11
In 1969, TAG Heuer and Breitling (and two other watch manufacturers) developed the first self-winding chronograph watch–Caliber 11.
Which brand this watch belongs to is still a controversial topic among collectors.
But one thing is certain – TAG Heuer’s watchmaking history will never be forgotten.
The innovative technology in its watchmaking history, the contribution made in the history of the entire chronograph watch, will never be ignored.

Stainless steel automatic winding chronograph(1970)

Define the classic — Moroccan watch
TAG Heuer produces a wide range of styles for modern collections. For example, original Carrera is the classic definition of a racing chronograph. In 1963, the angle of watch diamond polishing was as fashionable as today. For decades, Autavia’s rounded outer casing and thick black bezel still looks great. After 48 years of production in the first Monaco, it is still the most representative square chronograph watch to date.

Rare PVD coated stainless steel chronograph(1975)

Going forward – racing spirit
Today, while many brands are promoting collaboration with sports celebrities, the practical value of watches in sporting events has long since disappeared. However, this was not the case in the 1950s and 1960s. TAG Heuer has been chosen by many racing teams for long history of chronograph. At the same time, chronograph makes runners have accurate timing tools TAG Heuer Carrera is named after the Mexican road race Carrera Panamericana.

Stainless steel chronograph(1969)

If people talk about the common characteristics of TAG Heuer in history, it is quality. The early Carrera dial were made by a company that made for Rolex ( Rolex now has its own full line). And TAG Heuer chronograph watch is used in professional racing just for its quality.

Exquisite stainless steel chronograph watch(1965)

Louis Vuitton filmed a new advertising campaign for the new generation of Tambour Horizon smart watches, featuring four outstanding individuals from different cultural backgrounds – Sophie Turner, Justin Theroux, Urassaya Sperbund and Liu Haoran. The short film also records the journey of exploring the outside world and the inner world.

LV Tambour Horizon Short Flim

The fearless journey of dreaming of the distant horizon – every moment of life is worthy of full understanding, while meeting others, at the same time, not forgetting to discover the self… In this new Tambour Horizon smart watch short film, Louis Vuitton draws time in a circular shape landscape. In the circle of nature and architecture everywhere, the memory of time and the memory of the arc of the watch are awakened, and everything in the universe is connected by a circle. At the moment of capturing life forms and postures, the new advertising creates a grand scene of the integration of Louis Vuitton’s values and the spirit of the Tambour Horizon.

Focusing on the craftsmanship of watchmaking, the short film also invites Louis Vuitton’s accomplished brand friends to participate in the filming. British actress Sophie Turner is best known for the Sansa Stark in the Gameof Thrones, which won several awards such as the American Actors Guild Award and the Emmy Awards. The show will be aired the final season this spring. She also starred in a series of films, including Jean Grey in X-Men.

American actor, screenwriter and director Justin Theroux has a career spanning the television, theatre and film industries. His initial outstanding performance was in the role of David Lynch’s “Mullholl and Drive” and he starred in the HBO series “The Leftovers” written by Damon Lindelof and Tom Perrotta. Other characters include The Spy Who Dumped Me, Maniac, Mute, and more.

Thailand and Norwegian mixed Urassaya Sperbund – alias Yaya, was excavated in high school and started a modeling career. The performance of the first model show led her to the path of the actor and starred in many important TV series in Thailand.

Chinese actor Liu Haoran made his debut at the screen when he was 17 years old. He has won a number of film awards, and he is active in philanthropy, is a model for the new generation of Chinese actors.

The Ethiopian model Liya Kebede also appeared in the short film. After gaining results in the modeling career, he gradually transformed into an actor and committed to the humanitarian cause. He is a WHO Goodwill Ambassador.

About the New Generation of Tambour Horizon Smart Watches

Continuing the excellence of the Tambour Horizon smart watch collection, Louis Vuitton brings new design elements, new materials (white polished ceramic models), new features (“My Travel” for hotel, flight or train information, “Pollution” function and the “Agenda” schedule management module, with the new replaceable strap, bring the functionality and personalization of the Tambou Horizon smart watch to a new level, and the Louis Vuitton spirit is injected into each personalized dial interface. Connected to the daily itinerary, the new generation of smart watches is not only a practical everyday accessory, but also an indispensable companion. Bringing Louis Vuitton’s travel spirit and creativity to life, the new Tambour Horizon smart watch lets you enjoy a new smart connected experience.

When my sister is on a business trip, her little baby will in my room for pew days, who is very embarrassed, provided that I accompany him to watch cartoon. Then, I spent most of my vacation in the four-wheel drive. I have to say that the car is really magical. For me, who have never studied the car, was actually drawn in it with relish. Then I started the pursuit of the car.

The history about FIA Formula One World Championship

F1 racing full name: FIA Formula One World Championship. It is the world’s most expensive, fastest and most technologically advanced sport. It is the sporty event with the highest commercial value, the most attractive and most attractive to watch. Because of its wide range of influence and high popularity, it is also known as the “World’s Three Major Sports” with the World Cup and the Olympic Games.

The F1 match includes aerodynamics, with the world’s most advanced technology in radio communications and electrical engineering. Many new technologies were first practiced on F1.

F is the abbreviation of FORMULA, which is the equation. 1 has many explanations, which can be understood as top drivers, top events, bonuses and so on. In fact, mathematical equations have no “precise” meaning. Positive solution: Formula means equations in the field of mathematics, which is also the reason for translation errors. In F1, the meaning of the “specification”, that is, the uniform size of the car, as for the highest level, it has the name F1.

TAG Heuer Carrera Heuer 02 Tourbillon and Carrera Calibre HEUER02 Automatic Chronograph watches

TAG Heuer always had a close relationship with motorsport, and two special edition timepieces have been launched for the tribute F1 legend, Ayrton Senna(the departure of Ayrton Senna was a loss for F1 and the fanatical racing fans. I can’t see the wonderful competition anymore. This myth should only be played over and over again in memory.), in the TAG Heuer Carrera watches. TAG Heuer has matured its racing-style watch design, and both of the timepieces are dressed in red and racing styles.

Ayrton Senna

When it comes to F1 match, people can’t help mention Ayrton Senna, who is a car god in the memory of fans. Interested friends can go and watch “Senna” (2011). This is a real film: a real person, a real F1, a real show. The film for Forever Car God is not just a film about the racer’s experience, it not only shows the experience of Elton Senna, but also digs deep into the inner world of Ayrton Senna. So the film is not a simple biographical documentary, but a film that depicts the inner world of celebrities. Those who have never seen F1 and have never heard of Ayrton Senna will enjoy the film.

Since 1941, Patek Philippe has been producing complicated timepieces with Perpetual Calendar functions. After the development of the brand, the chronograph perpetual calendar has become one of the iconic complex functions of the Patek Philippe brand. It has continuously improved the movement process and design to attracting the audience. In 2018, Patek Philippe exhibited the 5270/1R-001 rose gold case and watch bracelet super complex watch at the Basel exhibition. After the debut, it won wide attention. Today, just follow the most beautiful rose gold watch in Men’s hearts, the Patek Philippe Grand Complications Perpetual Calendar Rose Gold Chronograph 5270/1R-001.

Complex Craftsmanship Brings Extraordinary Enjoyment

This watch dial layout is based on the classic pattern of the Patek Philippe Perpetual Calendar. It also adds a day and night display window and a leap year display window. The design is streamlined and clever, and the rich display function is well organized and without any clutter. It shows Patek Philippe’s rigorous watchmaking process.

The case is made of 18K rose gold with a delicate finish. It has a super-clear luster and a smooth touch, creating an extraordinary visual experience with a diameter of 41 mm and a thickness of 12.4 mm. The polished finish worn on the men’s wrist is extraordinarily chic and conspicuous.

The crown and square chronograph buttons are located on one side of the watch, and the square buttons continue the classic design elements, giving them a first-class feel for easy everyday adjustments. The top of the crown is engraved with a branded LOGO pattern, showing the brand’s exclusive wrist aesthetics.

 

The dial is made of ebony black with sunburst pattern, which makes it possible to change the luster of various poses under the light. The static black dial has a gold three-dimensional hour mark, and the chronograph hands are sandblasted. There is a clear calibrated scale on the outside of the dial, and the matte texture reflects the charm of men. The ebony black panel ensures clear reading. The moon phgase display panel and date display function are available at 6 o’clock on the dial. There is a 30-minute counter at 3 o’clock and a small second at 9 o’clock. There are days and months display window on the dial.

Day and night display micro window

Leap year display micro window

On the dial between 7 o’clock and 8 o’clock, a small window showing day and night is newly set up. The observation is very clear and convenient. From 4 o’clock to 5 o’clock, there is a display window for the leap year. The overall layout is more elegant and harmonious.

The watch is paired with Patek Philippe’s exclusive gold “Goutte” bracelet, which blends in with the case and shines in the wrist. With the folding clasp, the Patek Philippe Cross Star logo is engraved, and the details are full of sincere brand watchmaking process.

The bottom of the watch is designed with transparent sapphire, and the movement can be observed through it. Patek Philippe confidently displays the beauty of the movement in front of everyone. The interior is equipped with a hand-wound movement CH 29-535 PS Q, which is continuously innovative and optimized on the basis of tradition. The power reserve can be at least 55 hours and the maximum is about 65 hours.

Patek Philippe’s super-complex craftsmanship has not been disappointing to everyone. It has always been a passionate watchmaking attitude to present us with a stunning masterpiece.

The birth of the top eight in Premier League
At 23:00 on January 12, in the 22nd round of the Premier League, Liverpool challenged Brighton away and won the first victory in 2019. Chelsea played against Newcastle United. In the end, Chelsea defeated Newcastle United 2-1. The Italian Cup ushered in the 1/8 knockout, Juventus challenged Bologna and Sampdoria played against AC Milan. Juventus and AC Milan should be guarded by the god of luck, and although there have been some mistakes, they have successfully advanced.

Cristiano Ronaldo, who signed with Juventus, did not get a good chance in the second half of the bench. Before the end of game, C Ronaldo ushered in the only threatening shot of this game. He received a header from the team before the penalty area and flew his left foot to the volley but the angle was too positive and it was confiscated by the opponent’s goalkeeper.

Even if C Ronaldo is in a bad state, he can’t stop the overall strength of the team. In the end, Juventus kept the score of 2-0 to the end of game. After winning the game, Juventus has already reached the quarterfinals of the Italian Cup.

Juventus is the defending champion of Italian Cup

After C Ronaldo landed on the unfamiliar Apennine peninsula by Real Madrid, he with a higher pursuit chose a new challenge – joining Juventus.

Italian Cup is the biggest goal of Juventus and Cristiano Ronaldo. Winning the Champions League is also the original intention of the player and the club. Juventus can lock the Triple Crown this season. Of course, this depends to a large extent on the influence of Ronaldo. Juventus’s road to championship is still full of possibilities when it comes to Cristiano Ronaldo’s ability to change the game.

In addition to the trophy, there is another thing witnessed the C Ronaldo football legend–TAG Heuer watch. At the same time it also witnessed the change in the status and value of C Ronaldo.

TAG Heuer Carrera CAR2A1Z.FT6044 skeleton men watch

Carrera HEUER-01 is TAG Heuer’s signature chronograph with new case, structure, design and movement. The watch uses the unique design and is equipped with the new Heuer-01 self-produced movement based on Cal.1887.

The combination of materials, colors, treatments and finishes creates endless possibilities and is the cornerstone of the new HEUER-01 timing. The classic sporty look of this Carrera watch, the side strap of the rubber strap makes this watch versatile and stylish, and is also a good wrist choice.

Each exquisite thing will be loved by person. Of course, C Ronaldo is no exception. However, he wears HEUER diamond watch, which is more energetic and luxurious.

TAG Heuer Carrera HEUER-02T men watch CAR5A81.FC6377 with black crocodile leather strap

At this year’s Basel Watch Fair, Patek Philippe launched the first Nautilus Perpetual Calendar watch to create a casual sports watch with ultra-complex craftsmanship. Patek Philippe has added a perpetual calendar and moon phase function to this sporty watch, which will be rigorous. The watchmaking technique is perfectly reflected in this watch, combined with the ruggedness and sophisticated technology of sports watches, attracting a large number of watch fans.

Complex in the Movement, Classic in Appearance

Complicated Timepieces with Durability

Patek Philippe’s Nautilus collection was born in 1976. This perpetual calendar watch is the first super-complex watch of the series. With the classic Patek Philippe sports watch and the ultra-thin movement, it presents an extremely slim perpetual sports watch.

The case is made of 18K white gold, the visual effect of the object is more exquisite, the bright luster and the iconic case design inspired by the porthole is conspicuous and has developed into one of the characteristics of the Patek Philippe brand sports watch. The vertical satin matte contrasts with the polished chamfer, highlighting the iconic design of the bezel, with a diameter of 40 mm. Compared to the perpetual calendar, the case with a thickness of 8.32 mm is extremely slim, which is also light to wear.

The crown is also made of 18K white gold, with the screw-in design, it guarantees the waterproof performance of the watch. It is engraved with the Patek Philippe Calatrava classic logo and surrounded by non-slip texture for precise timing.

The blue dial is accented with the iconic horizontal embossed pattern of the Nautilus men’s watch, very classic. And it has the same blue sunburst design as the 2016 Nautilus 40th Anniversary Watch. Under the illumination, it will have different visual effects. Compared with the previous models, it has been modified with a wide hour and minute hands, and a platinum-coated solid time scale with a fluorescent coating for easy reading in the dark.

The pointer-type perpetual calendar uses three auxiliary dials: the week at the 9 o’clock position and the 24-hour sub-dial, the month and leap year display at the 3 o’clock position, the date and moon phase display at the 6 o’clock position, evenly arranged on the octagon dial. A practical calendar device automatically recognizes the number of days in each month, even February 29, which will appear in the leap year. The moon phase display is extremely accurate: the moon phase device will not differ from the actual moon line position by one day every 122 years. Perpetual calendar adjustment: Weekly adjustment at 9 o’clock, date adjustment between 11 o’clock and 12 o’clock, moon phase adjustment at 6 o’clock position, very unique, equipped with clever deflection system, it is a perfect blend between the Nautilus series watches and the case design.

The 18K white gold bracelet is delicate and beautiful, perfectly connecting to the case. The matte lateral links and polished central links line up orderly, this watch combines Patek Philippe’s new patented folding clasp. This new patent has 4 independent locks, which effectively prevent any two parts of the buckle from accidentally loosening, reducing the unnecessary damage of the watch.

The interior is equipped with Caliber 240 ultra-thin self-winding movement, embedded 22K gold mini automatic disc and extremely thin perpetual calendar module. The water-resistant is up to 60 meters, so that it can meet people’s daily needs. The case back is designed with sapphire crystal, which can be used to enjoy the complex structure and fine craft of the movement.

 

Summary: Patek Philippe presents a rich and diverse world of watches with its advanced watchmaking craftsmanship, demonstrating the modern urban style and the power of continuous advancement. This ultra-complex sports watch is made with top-quality craftsmanship to reward the public.

The “Follow Me” micro-movie starred by French actress Camille Cottin and directed by Eloïse Lang is full of humor, vitality and pride.

Inspired by the J12 watch and its hard, high-tech precision ceramics, this film shows the feminine charm of a contemporary woman. She is very individual and always unpredictable. She is a dynamic and true heroine!

The micro-movie is scored by Clara Luciani, and her song “The Grenade” is filled with the bass line that makes people want to stop but cannot, giving the film a sense of rhythm.

Like any of Chanel’s masterpieces, the J12 watch seems to have become a symbol of timelessness. As an absolutely pure classic in the eyes of the public, J12 has already surpassed time and become an immortal legend. J12 embodies the values that the founder of the brand, Gabriel Chanel’s admirable values: bold creativity, innovation, simplicity, purity, neutrality and elegance. From any parts of view, this watch is a tribute to the modern spirit.

Chanel J12 Black Ceramic Automatic Midsize Unisex Watch H0685

In 2000, the J12 watch took the lead in bold use of high-tech precision ceramics. At that time, J12 watch designer Jacques Helu was constantly thinking about how to make black reach an extreme noble? How to make black shine with extraordinary luster? How to make black show the beauty of low-key elegance? Inspired by the streamlined shape of the rowing boat in the nautical world, Chanel developed a unique material consisting of zirconium dioxide and cerium, mixed with pigments and binders, calcined at temperatures above 1000 °C. This high-tech precision ceramic can be obtained after several precise and rigorous processes and multiple machine grinding and polishing. This high-tech precision ceramic exudes a deep black luster, constant and sturdy, and it was unveiled at the Chanel Watch Jewelry Store in Fontaine Square, Paris at the first time. The ceramic bracelet is like a second layer of skin that fits the wrist, naturally sensing body temperature, not as chilly as metal. Ceramics, in the field of watchmaking, have never achieved such precision and detail in the past.

The number 12, which symbolizes the excellence of watchmaking, together with the lucky numbers such as N°5, is an important role in the Chanel Hall and an indelible milestone in the development of the brand.

The J12 watch was a great success once it was launched, and was praised by the international media as “a new classic of the 21st century watch”. The amazing charm of J12 has inspired Chanel’s watchmaking factory in Switzerland to have a higher creative enthusiasm and bolder creative ideas.

Chanel J12 Ceramic Quartz Ladies Watch H0968

In 2003, the pure white J12 white watch was born. White is the color that Chanel is extremely fond of. The J12 white watch, like the black J12, was very popular at the beginning and led to another wave of white watches. In 2011, Chanel continued to boldly innovate and launched the J12 Chromatic watch, which made the bracelet look like a stormy sky. Chromatic captures and reflects light, creating a unique radiant glow that produces a magical glow effect.

Today, 18 years after the introduction of the J12, Chanel continues to introduce innovative variations, inlaid with jewellery, matte design, limited edition, and even the world’s unique collection. No matter how the change is performed, the concise and modern Chanel J12 watch is always a masterpiece in the field of watchmaking.