On February 21, 2019, IWC and Bradley Cooper announced a unique charity project. Famous filmmaker and IWC brand ambassador Bradley Cooper will wear the IWC watch of the large-scale pilot watch with the exclusive pattern on the back of the watch, attending the 91st Oscars Academy Awards ceremony. The watch will then be auctioned by Sotheby’s, and IWC will give the entire auction to the Anthony St. Ashley Youth Foundation to continue supporting the charity projects of the Arrimage Association, which is dedicated to teaching visually impaired children how to read pictures through touchBradley Cooper became the IWC brand ambassador in 2018 and launched a global advertising campaign with the brand. Cooper participated in the screenwriter, director, production and starring role in the film “a Star is born.” The film won eight Oscar nominations, including: “Best Actor Award”, “Best Film Award”, “Best Adapted Screenplay Award”, “Best Actress Award”, “Best Supporting Actor Award”, “Best Original Music Award”, “Best Photo Award” and “Best Sound Effect Award” .He was also nominated for an Oscar for his highly acclaimed performances in “The Line of Happiness Behind the Dark Clouds”, “American Scam” and “American Sniper”.
On February 24th, the 91st Oscar Awards ceremony was held at the Hollywood Dolby Theatre. Bradley Cooper wore the IWC Large Pilot Watch (model: IW500923) to attend the ceremony. The watch is equipped with a night blue dial and the case is made of 18K 5N gold. It is equipped with the IWC self-made 51111 calibre. Its spring automatic oscillating weight and the Peleton Pawle Winding System provide a 7-day power reserve. The back of the watch is engraved with a unique pattern, which is derived from a classic line in the famous novel “Little Prince” by Anthony St. Ashley. “It is only with the heart that one can see rightly.”
IWC will donate the proceeds of the auction to the Anthony Saint-Exupéry Youth Foundation to support the Arrimage Association in Nice, France. The association was founded by Dr. Claude Garrandes, a French blind artist and teacher. One of the important items is to teach visually impaired children to read two-dimensional pictures through tactile sensations. In order to achieve this goal, Arrimage pioneered the relief illustration and made the tactile art book “Little Prince”. Thanks to this, blind children also have the opportunity to learn to paint.
“Supporting children and adolescents with disabilities is one of the cornerstones of our corporate social responsibility. I am delighted to have the opportunity to join our brand ambassador Bradley Cooper and the Anthony Saint-Exupéry Youth Foundation to support the Arrimage Association. Christoph Grainger-Herr, CEO d’IWC Schaffhausen said.
On March 4, 2019, this special watch was finally successfully sold at a high price of $60,000. IWC will donate all of the auction proceeds to the Antoine de Saint-Exupéry Youth Foundation to help the Foundation support the Arrimage Association’s charity project.