On February 24, 2019, the 91st Oscar Academy Awards ceremony was grandly unveiled at the Hollywood Dolby Theatre in Los Angeles, USA, and reviewed and awarded 2018 outstanding film works. The success of the awards ceremony also announced the successful conclusion of the 91st Academy Awards. American director, screenwriter, actor, producer Spike Lee, British actor Nicholas Hoult, American director, producer, screenwriter Barry Jenkins, Greek director Yorgos Lanthimos and British actor Richard E. Grant both wore Jaeger-LeCoultre watches to attend the 2019 Oscar awards ceremony. At the Oscar Awards ceremony, the film “Black Party” (BlacKkKlansman) directed by Spike Lee won the “Best Adapted Screenplay Award”. That night, he wore the Jaeger-LeCoultre Reverso Classic double-time zone small seconds watch at the awards ceremony. It is worth mentioning that the film also won the “Best Adapted Screenplay Award” at the 72nd British Film Academy Awards Ceremony.

Richard E. Grant was nominated for the Best Supporting Actor Award for his wonderful performance in the film “Can You Ever Forgive Me”. He chose to wear the Jaeger-LeCoultre Master Ultra Thin Date calendar watch to appear on the 91st Oscar red carpet. British actor Nicholas Hoult,who has participated in the film “The Favourite” chose to wear the Jaeger-LeCoultre Reverso Classic Duoface watch to attend the 2019 Oscar red carpet. This square watch has always been elegantly designed and designed to display dual time zones with the double-sided design. It is very convenient and has become the symbol of JLC. It is the most suitable choice for the Oscar Awards. The film “If Beale Street Could Talk”, created and directed by Barry Jenkins, was nominated for the “Best Adapted Screenplay Award.” He chose to wear the Jaeger-LeCoultre Master Ultra Thin Small Second watch to appear on the red carpet. And the film won the “Best Film Award” and “Best Director Award” at the 34th American Independent Spirit Awards. The film “The Favourite” was shortlisted for the “Best Director Award” and “Best Film Award” at this year’s Oscar awards ceremony. The film director Yorgos Lanthimos chose to wear the Jaeger-LeCoultre Master Ultra Thin Moon-phase watch on the red carpet.

Not only that, but the Jaeger-LeCoultre watch also appeared with the Timothée Chalamet on the Oscar red carpet show last year. After the Golden Globe Award and the British Film Academy Award nomination, Timothée Chalamet was nominated for the best actor in the 2018 Oscar for his outstanding performance in the film “Call Me By Your Name”. He is one of the youngest best actor nominees in Oscar history. At that time, he elegantly appeared on the red carpet in a white dress with the Jaeger-LeCoultre Reverso Tribute double time zone watch, highlighting his noble and charming temperament.

On February 21, 2019, IWC and Bradley Cooper announced a unique charity project. Famous filmmaker and IWC brand ambassador Bradley Cooper will wear the IWC watch of the large-scale pilot watch with the exclusive pattern on the back of the watch, attending the 91st Oscars Academy Awards ceremony. The watch will then be auctioned by Sotheby’s, and IWC will give the entire auction to the Anthony St. Ashley Youth Foundation to continue supporting the charity projects of the Arrimage Association, which is dedicated to teaching visually impaired children how to read pictures through touchBradley Cooper became the IWC brand ambassador in 2018 and launched a global advertising campaign with the brand. Cooper participated in the screenwriter, director, production and starring role in the film “a Star is born.” The film won eight Oscar nominations, including: “Best Actor Award”, “Best Film Award”, “Best Adapted Screenplay Award”, “Best Actress Award”, “Best Supporting Actor Award”, “Best Original Music Award”, “Best Photo Award” and “Best Sound Effect Award” .He was also nominated for an Oscar for his highly acclaimed performances in “The Line of Happiness Behind the Dark Clouds”, “American Scam” and “American Sniper”.

On February 24th, the 91st Oscar Awards ceremony was held at the Hollywood Dolby Theatre. Bradley Cooper wore the IWC Large Pilot Watch (model: IW500923) to attend the ceremony. The watch is equipped with a night blue dial and the case is made of 18K 5N gold. It is equipped with the IWC self-made 51111 calibre. Its spring automatic oscillating weight and the Peleton Pawle Winding System provide a 7-day power reserve. The back of the watch is engraved with a unique pattern, which is derived from a classic line in the famous novel “Little Prince” by Anthony St. Ashley. “It is only with the heart that one can see rightly.”

IWC will donate the proceeds of the auction to the Anthony Saint-Exupéry Youth Foundation to support the Arrimage Association in Nice, France. The association was founded by Dr. Claude Garrandes, a French blind artist and teacher. One of the important items is to teach visually impaired children to read two-dimensional pictures through tactile sensations. In order to achieve this goal, Arrimage pioneered the relief illustration and made the tactile art book “Little Prince”. Thanks to this, blind children also have the opportunity to learn to paint.

“Supporting children and adolescents with disabilities is one of the cornerstones of our corporate social responsibility. I am delighted to have the opportunity to join our brand ambassador Bradley Cooper and the Anthony Saint-Exupéry Youth Foundation to support the Arrimage Association. Christoph Grainger-Herr, CEO d’IWC Schaffhausen said.

On March 4, 2019, this special watch was finally successfully sold at a high price of $60,000. IWC will donate all of the auction proceeds to the Antoine de Saint-Exupéry Youth Foundation to help the Foundation support the Arrimage Association’s charity project.

Louis Vuitton filmed a new advertising campaign for the new generation of Tambour Horizon smart watches, featuring four outstanding individuals from different cultural backgrounds – Sophie Turner, Justin Theroux, Urassaya Sperbund and Liu Haoran. The short film also records the journey of exploring the outside world and the inner world.

LV Tambour Horizon Short Flim

The fearless journey of dreaming of the distant horizon – every moment of life is worthy of full understanding, while meeting others, at the same time, not forgetting to discover the self… In this new Tambour Horizon smart watch short film, Louis Vuitton draws time in a circular shape landscape. In the circle of nature and architecture everywhere, the memory of time and the memory of the arc of the watch are awakened, and everything in the universe is connected by a circle. At the moment of capturing life forms and postures, the new advertising creates a grand scene of the integration of Louis Vuitton’s values and the spirit of the Tambour Horizon.

Focusing on the craftsmanship of watchmaking, the short film also invites Louis Vuitton’s accomplished brand friends to participate in the filming. British actress Sophie Turner is best known for the Sansa Stark in the Gameof Thrones, which won several awards such as the American Actors Guild Award and the Emmy Awards. The show will be aired the final season this spring. She also starred in a series of films, including Jean Grey in X-Men.

American actor, screenwriter and director Justin Theroux has a career spanning the television, theatre and film industries. His initial outstanding performance was in the role of David Lynch’s “Mullholl and Drive” and he starred in the HBO series “The Leftovers” written by Damon Lindelof and Tom Perrotta. Other characters include The Spy Who Dumped Me, Maniac, Mute, and more.

Thailand and Norwegian mixed Urassaya Sperbund – alias Yaya, was excavated in high school and started a modeling career. The performance of the first model show led her to the path of the actor and starred in many important TV series in Thailand.

Chinese actor Liu Haoran made his debut at the screen when he was 17 years old. He has won a number of film awards, and he is active in philanthropy, is a model for the new generation of Chinese actors.

The Ethiopian model Liya Kebede also appeared in the short film. After gaining results in the modeling career, he gradually transformed into an actor and committed to the humanitarian cause. He is a WHO Goodwill Ambassador.

About the New Generation of Tambour Horizon Smart Watches

Continuing the excellence of the Tambour Horizon smart watch collection, Louis Vuitton brings new design elements, new materials (white polished ceramic models), new features (“My Travel” for hotel, flight or train information, “Pollution” function and the “Agenda” schedule management module, with the new replaceable strap, bring the functionality and personalization of the Tambou Horizon smart watch to a new level, and the Louis Vuitton spirit is injected into each personalized dial interface. Connected to the daily itinerary, the new generation of smart watches is not only a practical everyday accessory, but also an indispensable companion. Bringing Louis Vuitton’s travel spirit and creativity to life, the new Tambour Horizon smart watch lets you enjoy a new smart connected experience.

Since 1941, Patek Philippe has been producing complicated timepieces with Perpetual Calendar functions. After the development of the brand, the chronograph perpetual calendar has become one of the iconic complex functions of the Patek Philippe brand. It has continuously improved the movement process and design to attracting the audience. In 2018, Patek Philippe exhibited the 5270/1R-001 rose gold case and watch bracelet super complex watch at the Basel exhibition. After the debut, it won wide attention. Today, just follow the most beautiful rose gold watch in Men’s hearts, the Patek Philippe Grand Complications Perpetual Calendar Rose Gold Chronograph 5270/1R-001.

Complex Craftsmanship Brings Extraordinary Enjoyment

This watch dial layout is based on the classic pattern of the Patek Philippe Perpetual Calendar. It also adds a day and night display window and a leap year display window. The design is streamlined and clever, and the rich display function is well organized and without any clutter. It shows Patek Philippe’s rigorous watchmaking process.

The case is made of 18K rose gold with a delicate finish. It has a super-clear luster and a smooth touch, creating an extraordinary visual experience with a diameter of 41 mm and a thickness of 12.4 mm. The polished finish worn on the men’s wrist is extraordinarily chic and conspicuous.

The crown and square chronograph buttons are located on one side of the watch, and the square buttons continue the classic design elements, giving them a first-class feel for easy everyday adjustments. The top of the crown is engraved with a branded LOGO pattern, showing the brand’s exclusive wrist aesthetics.


The dial is made of ebony black with sunburst pattern, which makes it possible to change the luster of various poses under the light. The static black dial has a gold three-dimensional hour mark, and the chronograph hands are sandblasted. There is a clear calibrated scale on the outside of the dial, and the matte texture reflects the charm of men. The ebony black panel ensures clear reading. The moon phgase display panel and date display function are available at 6 o’clock on the dial. There is a 30-minute counter at 3 o’clock and a small second at 9 o’clock. There are days and months display window on the dial.

Day and night display micro window

Leap year display micro window

On the dial between 7 o’clock and 8 o’clock, a small window showing day and night is newly set up. The observation is very clear and convenient. From 4 o’clock to 5 o’clock, there is a display window for the leap year. The overall layout is more elegant and harmonious.

The watch is paired with Patek Philippe’s exclusive gold “Goutte” bracelet, which blends in with the case and shines in the wrist. With the folding clasp, the Patek Philippe Cross Star logo is engraved, and the details are full of sincere brand watchmaking process.

The bottom of the watch is designed with transparent sapphire, and the movement can be observed through it. Patek Philippe confidently displays the beauty of the movement in front of everyone. The interior is equipped with a hand-wound movement CH 29-535 PS Q, which is continuously innovative and optimized on the basis of tradition. The power reserve can be at least 55 hours and the maximum is about 65 hours.

Patek Philippe’s super-complex craftsmanship has not been disappointing to everyone. It has always been a passionate watchmaking attitude to present us with a stunning masterpiece.

At this year’s Basel Watch Fair, Patek Philippe launched the first Nautilus Perpetual Calendar watch to create a casual sports watch with ultra-complex craftsmanship. Patek Philippe has added a perpetual calendar and moon phase function to this sporty watch, which will be rigorous. The watchmaking technique is perfectly reflected in this watch, combined with the ruggedness and sophisticated technology of sports watches, attracting a large number of watch fans.

Complex in the Movement, Classic in Appearance

Complicated Timepieces with Durability

Patek Philippe’s Nautilus collection was born in 1976. This perpetual calendar watch is the first super-complex watch of the series. With the classic Patek Philippe sports watch and the ultra-thin movement, it presents an extremely slim perpetual sports watch.

The case is made of 18K white gold, the visual effect of the object is more exquisite, the bright luster and the iconic case design inspired by the porthole is conspicuous and has developed into one of the characteristics of the Patek Philippe brand sports watch. The vertical satin matte contrasts with the polished chamfer, highlighting the iconic design of the bezel, with a diameter of 40 mm. Compared to the perpetual calendar, the case with a thickness of 8.32 mm is extremely slim, which is also light to wear.

The crown is also made of 18K white gold, with the screw-in design, it guarantees the waterproof performance of the watch. It is engraved with the Patek Philippe Calatrava classic logo and surrounded by non-slip texture for precise timing.

The blue dial is accented with the iconic horizontal embossed pattern of the Nautilus men’s watch, very classic. And it has the same blue sunburst design as the 2016 Nautilus 40th Anniversary Watch. Under the illumination, it will have different visual effects. Compared with the previous models, it has been modified with a wide hour and minute hands, and a platinum-coated solid time scale with a fluorescent coating for easy reading in the dark.

The pointer-type perpetual calendar uses three auxiliary dials: the week at the 9 o’clock position and the 24-hour sub-dial, the month and leap year display at the 3 o’clock position, the date and moon phase display at the 6 o’clock position, evenly arranged on the octagon dial. A practical calendar device automatically recognizes the number of days in each month, even February 29, which will appear in the leap year. The moon phase display is extremely accurate: the moon phase device will not differ from the actual moon line position by one day every 122 years. Perpetual calendar adjustment: Weekly adjustment at 9 o’clock, date adjustment between 11 o’clock and 12 o’clock, moon phase adjustment at 6 o’clock position, very unique, equipped with clever deflection system, it is a perfect blend between the Nautilus series watches and the case design.

The 18K white gold bracelet is delicate and beautiful, perfectly connecting to the case. The matte lateral links and polished central links line up orderly, this watch combines Patek Philippe’s new patented folding clasp. This new patent has 4 independent locks, which effectively prevent any two parts of the buckle from accidentally loosening, reducing the unnecessary damage of the watch.

The interior is equipped with Caliber 240 ultra-thin self-winding movement, embedded 22K gold mini automatic disc and extremely thin perpetual calendar module. The water-resistant is up to 60 meters, so that it can meet people’s daily needs. The case back is designed with sapphire crystal, which can be used to enjoy the complex structure and fine craft of the movement.


Summary: Patek Philippe presents a rich and diverse world of watches with its advanced watchmaking craftsmanship, demonstrating the modern urban style and the power of continuous advancement. This ultra-complex sports watch is made with top-quality craftsmanship to reward the public.

The “Follow Me” micro-movie starred by French actress Camille Cottin and directed by Eloïse Lang is full of humor, vitality and pride.

Inspired by the J12 watch and its hard, high-tech precision ceramics, this film shows the feminine charm of a contemporary woman. She is very individual and always unpredictable. She is a dynamic and true heroine!

The micro-movie is scored by Clara Luciani, and her song “The Grenade” is filled with the bass line that makes people want to stop but cannot, giving the film a sense of rhythm.

Like any of Chanel’s masterpieces, the J12 watch seems to have become a symbol of timelessness. As an absolutely pure classic in the eyes of the public, J12 has already surpassed time and become an immortal legend. J12 embodies the values that the founder of the brand, Gabriel Chanel’s admirable values: bold creativity, innovation, simplicity, purity, neutrality and elegance. From any parts of view, this watch is a tribute to the modern spirit.

Chanel J12 Black Ceramic Automatic Midsize Unisex Watch H0685

In 2000, the J12 watch took the lead in bold use of high-tech precision ceramics. At that time, J12 watch designer Jacques Helu was constantly thinking about how to make black reach an extreme noble? How to make black shine with extraordinary luster? How to make black show the beauty of low-key elegance? Inspired by the streamlined shape of the rowing boat in the nautical world, Chanel developed a unique material consisting of zirconium dioxide and cerium, mixed with pigments and binders, calcined at temperatures above 1000 °C. This high-tech precision ceramic can be obtained after several precise and rigorous processes and multiple machine grinding and polishing. This high-tech precision ceramic exudes a deep black luster, constant and sturdy, and it was unveiled at the Chanel Watch Jewelry Store in Fontaine Square, Paris at the first time. The ceramic bracelet is like a second layer of skin that fits the wrist, naturally sensing body temperature, not as chilly as metal. Ceramics, in the field of watchmaking, have never achieved such precision and detail in the past.

The number 12, which symbolizes the excellence of watchmaking, together with the lucky numbers such as N°5, is an important role in the Chanel Hall and an indelible milestone in the development of the brand.

The J12 watch was a great success once it was launched, and was praised by the international media as “a new classic of the 21st century watch”. The amazing charm of J12 has inspired Chanel’s watchmaking factory in Switzerland to have a higher creative enthusiasm and bolder creative ideas.

Chanel J12 Ceramic Quartz Ladies Watch H0968

In 2003, the pure white J12 white watch was born. White is the color that Chanel is extremely fond of. The J12 white watch, like the black J12, was very popular at the beginning and led to another wave of white watches. In 2011, Chanel continued to boldly innovate and launched the J12 Chromatic watch, which made the bracelet look like a stormy sky. Chromatic captures and reflects light, creating a unique radiant glow that produces a magical glow effect.

Today, 18 years after the introduction of the J12, Chanel continues to introduce innovative variations, inlaid with jewellery, matte design, limited edition, and even the world’s unique collection. No matter how the change is performed, the concise and modern Chanel J12 watch is always a masterpiece in the field of watchmaking.

The workplace is the battlefield for adults. Here, you must be brave to meet opportunities and challenges. But sometimes, you need some matching skills to stand out from the crowd. Your wearing philosophy is the expression of self-style. In the face of different occasions, you should always show the best state: release passionate creativity in the work; stay calm at the meeting; interpret the fashion charm at the party; exude elegance in the dinner.

“Self-presentation” at the Conference

Meetings are an important occasion in the workplace. How to express yourself to win the favor from leadership is a compulsory course for a workplace. In the eye-catching formal occasions, it is a must to speak good, but the details of the accessories can inadvertently show the true attitude. Every elite in the workplace has a watch with exclusive style. The steel watch with simple lines is matched well with a smart suit. The logo is replaced by bees and stars. The understated but hidden edge is simple but not simplicity, just as your work attitude in the workplace.

Gucci G-Timeless Wristwatch

Elite women in the workplace, the meticulous image makes people feel incomprehensible, and always falls into the stereotype of “strong women”. With a small suit and a small watch, they add a touch of tenderness to the wrist to ease the serious atmosphere. The cold and hard wind brought by steel and PVD materials is matched with the cute cat animal pattern, combining of softness and softness as well as gas field and affinity, which showcase the modern professional women’s style without fear and difficulty. The Gucci G-Timeless series watches break the traditional design concept of the watch, redefining the beauty of the watch with a three-dimensional suspension effect, showing the extraordinary taste of the wrist.

Gucci G-Timeless Wristwatch

“Bright Eye Talks” at the Party

Weekend gatherings are both an exciting Casual Day and a great time to expand your network. Pick a piece with a story, talk about the connotation, and let your friends shine on your eyes. Gucci’s new watch recreates the classic elements. The stripe pattern was originally designed by Gucci in the 1950s. The green-red-green stripe is also the iconic classic element that Gucci has been using for a long time. It is now used in the dial and strap, which is intended to pay tribute to the brand’s classics and is also the best piece to match the casual style.

Gucci TimeToParr Models

Gucci G-Timeless Striped Watch

Tips of stealing the spotlight in Dinner Banquets

Gold ornaments, like diamonds, are always good friends of women. If you match the gold ornaments with the gemstones, you will not only avoid the golden age, but also the ingenious mix and match will be better than the single element, highlighting the delicate texture. In the occasion of dinners or annual meetings, the stars are shining and the clouds are shining. Le Marché des Merveilles collection jewelry with elegant dresses, 18K yellow gold with pink Opal stone or black onyx set with diamonds, the moment you wear it, it is different, since exquisite accessories will easily attract the audience.

Gucci Le Marché des Merveilles Collection Jewelry

Careful Matching Skills in Workplace

Can’t stand the same dress code in black and white dress? Paired with a delicate silver color jewelry will make you more vibrant. The Blind for Love collection silver jewelry with black spinel perfectly echos the color of the assembly, rejecting thousands of people and making you stand out. Start with your styling, inspire creativity and enjoy yourself with beautiful shapes while you are busy in work.

Gucci Blind for Love Series Jewelry

Face the different moments in the workplace with a variety of styles, let the poetic aesthetic accessories express a different professional attitude.

In 1993, Chopard’s co-president and creative director Caroline Scheufele designed a sports watch with a unique combination of materials. At that time, the combination of precious diamonds and steel-like sports materials was an unimaginable combination. Carolyn Scheufele was creative and pioneered the history of jewelry, perfectly combining the two together. Although the diamond has been detached from the setting, Carolyn Scheufele hopes to make it more amiable, while still fascinating. Diamonds are no longer limited to grand occasions, but become an easy-to-match accessory. Happy Sport is accompanied by women to enjoy a colorful life. Since its inception, it has continued to evolve, echoing the style and evolution it symbolizes.

Happy Fish 18K rose gold watch with a diameter of 36 mm, gold dial with snowflake inlaid dark blue gradient sapphires, glittering mother-of-pearl embossed arched sea fish, with 7 sliding diamonds, hour, minute and second. Self-winding movement, power reserve 42 hours, sapphire crystal glass mirror and bottom cover, crocodile leather strap, limited to 25.

Chopard Happy Fish Domed Fish Blue Sapphire Dial Moving Diamonds Automatic Limited Edition Watch

Reference: 274891-5019

Case Material: 18K Rose Gold

Case Diameter: 36MM

Case Thickness: 12.65MM

Dial: Gold Dial with Snowflake Inlaid Dark Blue Gradient Sapphires, Shimmering Mother-of-pearl Embossed Domed Fish with 7 Moving Diamonds

Bracelet: Royal Blue Leather Strap

Buckle: Pin Buckle

Movement: Self-winding Movement

Power Reserve: 42 Hours

Functions: Hours, Minutes, Seconds

Limited Edition: 25

The Back of Happy Fish Power Reserve Self-winding Timepiece 274891-5019

Sapphire gathers into deep sea water, mother-of-pearl and gold leaves embellish the waves, diamonds outline the crystal spray: Chopard craftsmen lead us to the deep sea with exquisite craftsmanship, exploring the fascinating world of ambiguity and change. The new Happy Fish watch is inherited from the series launched in 2002. The dial presents a gorgeous sea fish made of gold and mother-of-pearl. The snowflake-inlaid gradient sapphire creates a marine background. The fish is made of mother-of-pearl and the fish pattern is hand-paved. Made of gold leaf, the dial of seven sliding diamonds flutters around the fish like a foam. The red jade fish stared at the eyes calmly.


The fish’s curve is smooth, elegant and moving, and it shines in the sunlight. When the night falls, the fish body is filled with a soft turquoise blue halo. Exquisite and delicate engravings and flowing inlays create a fascinating sight, night after night, and it is with endless changes. A dreamlike picture takes 30 hours to complete.

The Making Process of Happy Fish Dial

The superb skills of the Chopard Jewelry Workshop are also reflected in the bezel, which is embellished with three different cut and staggered diamonds for a softer color effect, while the 18K rose gold case with the Royal Blue Alligator strap. Self-winding mechanical movement is very ideal for each women.


Fine, Accurate and Beautiful Design

When the president clasped the steering wheel and drove his imposing Porsche 550 Spyder RS car, he absolutely grasped the full road driving, the steering wheel was accurate, the brakes were stable and fast enough, and the driving car could not tolerate the slightest mistake. Just like the design of this 42mm chronograph watch, the driver must be able to read the scale of the dial outer bezel speedometer at a glance, while at the same time taking into account the road conditions in front of the road. This precise, easy-to-read and beautiful watch with the three silver chronograph sub-dials is inspired by the sports dashboard on the dark grey dial with hour, minute and second display scales. The Mille Miglia 2018 Race Edition is not just a simple reading tool, it is also a wrist device that can help gentleman drivers.


Chopard Mille Miglia 2018 Race Edition is designed with a stainless steel case with a diameter of 42mm and a water resistance of 50 meters. It is equipped with a automatic mechanical movement. The power reserve is about 42 hours and it is certified by the COSC, providing hour, minute, second, date and chronograph display, with black calfskin strap, it is limited to 1000, reference: 168589-3006.

Distinctive, Strong and Elegant Style

If you have the chance to meet Karl Scheufele in front of his Vittoria hotel in Brescia, you will immediately understand what a gentleman driver is! Holding the steering wheel, wearing an impeccable polo shirt, a traditional camel-colored leather jacket, a pair of chic pants, and delicate leather gloves, all show the spirit of Chopard’s most cherished “extreme style racing”.

Karl-Friedrich Scheufele、Christine Scheufele and Zagato

The Chopard Mille Miglia 2018 Race Edition chronograph watch is equipped with a self-winding chronograph mechanical movement. The strap design is also very clever: the front perforated leather is embellished with red stitching, making people remanding of the car’s retro seat; the reverse rubber lining evokes the top-notch legendary Dunlop tires.

The Advantages of the Chopard Mille Miglia 2018 Race Edition Watch

50 meters of waterproof performance can accompany the driver in the heavy rain without any worries, but also complement the formal style. The strap attached to the short ear of the case is also very cleverly designed: the perforated leather on the front is decorated with red stitching, reminiscent of the retro seat of the car; the rubber lining on the back evokes grip First-class legendary Dunlop tires. Inspired by the racing world, the sleek design also features a fluted crown that looks like a fuel tank cap and a timing button that looks like an engine piston.

The 30th anniversary of the collaboration between Chopard and Mille Miglia on the back of the Chopard Mille Miglia 2018 Race Edition

An Exclusive Timepiece Compatible with Superior Performance and Sophisticated Style

The design is inspired by the corrugated dial of the racing dashboard, which is known to be compatible with the performance and retro style of this watch. The red Mille Miglia logo is located at 12 o’clock, the calendar display is located at 4:30, and the design is subtly covered with a luminous coating. Every detail has been carefully conceived. Because the Mille Miglia is a 1000-mile test of endurance after all, it takes 4 days to travel between Brescia and Rome for more than 1,600 kilometers. When arriving at the end, it is often night. Therefore, the pointer coated with luminous coating can clearly read the average speed of the driver, and the ultimate style watch that the gentleman driver can’t put it down.

Mille Miglia 2017 ©Alexandra Pauli for Chopard

To celebrate the 30th anniversary of the collaboration between Chopard and Mille Miglia, and for 30 years of unwavering enthusiasm for the Corsa la più bella del mondo, Chopard launched a limited edition this year, that is Chopard Classic Racing Mille Miglia 2018 Race Edition 42MM Mens Wristwatches.


A 42mm watch with deep enthusiasm will be launched this year with the ultimate style and precision, such as the sports car on the track. To celebrity the anniversary event, the Chopard Mille Miglia 2018 Race Edition 18K Rose Gold & Stainless Steel Watch 168589-6001 is limited to 100 while the Chopard Mille Miglia 2018 Race Edition 42MM Stainless Steel Watch 168589-3006 is limited to 1,000.

Mille Miglia 2017 ©Alexandra Pauli for Chopard

Enthusiastic Story and Elegant Style

It all began in 1988, when Chopard became the partner and official timer supplier of the world-famous antique car race Mille Miglia, the double convenience made a knot. The long-standing love between Chopard and the antique racing community stems from the personal love of antique cars by Chopard co-president Karl-Friedrich Scheufele, and he is also a professional driver who loves collector cars. He decided to combine the classic racing with the fine watchmaking, which has shown that he is a foresight pioneer in the watch industry. Since then, this pursuit of superb machinery and excellent sports performance as well as this common enthusiasm has become the starting point of a series of highly appreciated watch series.

Mille Miglia 2017 © Alexandra Pauli for Chopard

The Chopard Classic Racing Mille Miglia series introduces masculine and sporty watch masterpieces, with elegant and chic style, they perfectly reflect the spirit of “Corsa la più bella del mondo” called by Enzo Ferrari. For three decades, every year during the car race, Chopard launched a limited edition watch to commemorate the car race, and the design inspiration also came from these legendary sports cars. This year, gentleman drivers and fans will see this superb Mille Miglia 2018 Race Edition racing watch celebrate its 30th anniversary with its authenticity and elegance.

Romain Dumas and Karl-Friedrich Scheufele at the Mille Miglia 2017 Event

Romain Dumas and Karl-Friedrich Scheufele Driving at Mille Miglia 2017

Family Heritage Spirit

The Scheufele family is passionate about the Mille Miglia, and this enthusiasm is passed down from generation to generation. All family members have attended the Mille Miglia. The co-president of Chopard started his career on the track of the Mille Miglia under the professional eye of his father, Karl Scheufele. For a father, this is always a very special and precious moment. Initially, his father passed his passion for the antique car to him. Obviously, the desire to pass on enthusiasm is so fascinating. I am passionate about fine machinery from the bottom of my heart. Whether it is watch machinery or automobile machinery, what better than this? However, the Mille Miglia is a rigorous event that must face all sorts of tests. Drivers must always bet 100% focused because there are no mistakes in the course. In addition to the inheritance, you must take care of teaching, sharing and companionship in order to avoid the trap, driving a sports car to win. The necessary conditions participating in the event are logically similar to the qualifications required by Chopard watchmakers.

Totto Wolff Mille Miglia 2017

COSC-certified Stylish Watch

Constant regularity? The Mille Miglia is a race to test the regular performance, which is a test about comparing to the ability of each driver to maintain a smooth speed throughout the endurance race, rather than the race to compare the highest speed. Similarly, the COSC-certified calibre on the Mille Miglia 2018 Race Edition is also able to withstand the constant-law operation, maintaining the accuracy that the errors of plus or minus four seconds per day. This accuracy of travel time is no accident. The 28800 vibrations per hour and the 42-hour power reserve ensure the constant operation of this self-winding watch. The oriented exploration, accurate roadmaps as well as careful planning and preparation are indispensable conditions. For more than three decades, the Mille Miglia collection created by the watchmakers of the Chopard Watch Factory has followed the rigorous process of adding the Mille Miglia 2018 Race Edition to the same rigorous standards. The dial with delicate and unique pattern, the chronograph button and the crown’s finishing details, as well as the sapphire crystal case back with the words “Chopard and Mille Miglia’s 30th Anniversary” are all showing the perfect retouch of this chronograph watch.

Chopard Mille Miglia 2018 Race Edition watch is designed with stainless steel and 18K rose gold case, 42mm diameter, 50-meter waterproof, automatic chronograph mechanical movement, 42-hour power reserve, and it is certified by the COSC, providing hour, minute, second, date and chronograph display. It is also equipped with black calfskin strap, limited to 100, reference: 168589-6001.